Woodland Clothing Co. was founded in June 2024 by Matt Streeter, a former construction contractor whose life took an unexpected turn after an injury forced him to step away from hard labor. Faced with the challenge of forging a new path, Matt decided to combine his two passions, rugged adventure and high-quality, functional clothing.

As he dove into the outdoor apparel industry, he quickly realized a problem: too many brands sacrificed real-world functionality for trends, overpriced their gear, or lacked the creativity and innovation that true explorers craved. Determined to fix what was missing, he set out to create a brand that reflected durability, adventure, and self-reliance.

With the help of his wife, Emma, a digital marketer, Woodland Clothing Co. was born. Together, they built a brand that’s not just about clothing, but about a lifestyle one that embraces fearless exploration, rugged durability, Innovation, and giving back to the wild places we love.